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Prudential's iPad app to drive Malaysian customer engagement

AvantiKumar | Aug. 27, 2014
Prudential Assurance Malaysia's iPad app called PRUproduct will enhance the professional effectiveness of our agency force, said Prudential Malaysia CEO Philip Seah.

Prudential Malaysia PAMB CEO, Philip Seah modified 

Photo - Philip Seah, CEO, Prudential Assurance Malaysia Berhad [PAMB]


Prudential Assurance Malaysia [PAMB] recent launch of an iPad application - PRUproduct - will help to enhance the professional effectiveness of its agents and better engage the insurance firm's customers, it said.

During the launch, PAMB chief executive officer, Philip Seah, said, "As a company, we place high importance on the development of our agents. Besides providing them with opportunities for continuous learning, we also equip them with the technology and tools to ensure that they are able to meet the demands of increasingly savvy customers."

Seah said the new application will help agents make more effective presentations to potential clients as well as provide on-the-go learning modules.

He said the application was designed to increase the consumer's understanding of the products offered by the company such as the key features, risks, claims scenario associated with the products to help them make an informed decision. This was also in line with Bank Negara Malaysia [BNM] guideline on "Fair Treatment of Consumers."

"We have served Malaysians and Malaysia for the last 90 years, We are committed to do everything possible to ensure that everyone of our customer has the best advice possible to be assured of financial freedom and peace of mind," said Seah.

Established in 1924, Prudential Assurance Malaysia Berhad (PAMB) provides savings, protection and investment services through 43 branches nationwide with a staff of about 1,400.


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