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Private I: Firefox and others deal with unwanted trackers, whether ads or malicious

Glenn Fleishman | July 10, 2015
You'd think checking a box labeled Do Not Track would indicate a strong preference for, you know: not being tracked. And yet that is not the case. Those who sell slots to advertisers or gather demographic and other personal data to associate with individuals and improve targeting have a desperate interest in following our every move online.

iOS 9 will also support "content-block extensions" for Safari, already available in its OS X incarnation, which can be used for ad blocking. One can imagine Disconnect and others offering these extensions.

No matter your feelings about ads, it's reasonable to be worried about and want to block sites that have no business--literally, it's none of their business--tracking you, and to be angry at those feeding us malicious software and trying to coax our secrets from us. Some balance would be nice. Without it, readers will continue to take matters in their own hands.

 

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