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Portfolio Management Isn't just for IT anymore

Stephanie Overby | Dec. 18, 2013
Hallmark Cards and others are applying portfolio management tools to run consumer product development and seeing competitive advantage.

The company now tracks more than 1,000 products and resources in Planview and has generated 200 new ideas. IT also implemented a new process for customer special requests that's led to 26 new products so far. "We're better able to manage our schedule, manage our resources and determine our products," says Goodwin.


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