With geographically-dispersed workforce, SMBs need innovative ways to get in front of their customers more frequently, and to empower remotely located employees to work more efficiently without the time and cost associated with travel. The result is a high-performance workplace with easy access to information and faster decision making.
What are your new channel initiatives towards making Polycom India more partner-friendly?
With the focus to increase our presence across the country, we started operating from 70 odd cities, where we have partners' presence who implement, resell, host, manage, integrate with, and support Polycom solutions.
Our partnerships serve two purposes-meeting the needs of customers in specific market segments, and offering solutions that help our customers leverage and protect their existing IT investments. In another six to eight months we are expecting to expand our horizons to 100 cities in India.
We have also recently rolled out a new channel partner program, which involves certifications and extensive training in solution selling aspects of the business. We are also looking to train a lot of the channel partners in solution selling, instead of box pushing as margins. We also have partner programs to recognize and reward our top-performing channel partners-and to help them make more money.
These programs reward partners who develop closely related technologies and offer advanced services through our service and technology specializations. We are also introducing new minimum volume thresholds and investment requirements across all program levels to provide investment protection for top-performing partners.
What are Polycom's future plans?
The amazing potential of collaboration is transforming everything about the way businesses work. For the future, our vision is to unleash the power of human collaboration and making it easily available to one and all. Small and medium enterprises are going to be a big revolution in Indian market and we are definitely trying to focus our strategies to build that up.
We have recently marked our 25 years of industry leadership by announcing innovative solutions that will transform collaboration experiences and be the first to put people at its center. Our new products are immensely beneficial to educational and healthcare institutions, as it is now easy for them to avail high quality video conferencing with crystal clear voice technology at a low bandwidth.
We see a huge opportunity in the Indian market following the Union Government's recent initiatives like Digital India, Make in India and plan to raise 100 smart cities. And that's why we are also working to expand its footprints to 100 Indian cities by June next year.
Education, healthcare, and manufacturing industries are going to be three of the major focus areas for us, as we see tremendous amount of growth possibilities in them. For us the future is where we are able to help the society to be able to learn, serve the nation, develop new products cost-effectively, and to do things more with less resources-this is where we want to take our customers with the help of our technologies, bridging the gap of time and distance.
Source: Computerworld India
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