We have introduced new solutions and services, which will provide flawless visual collaboration and will seamlessly connect with all the devices and tools in an organization. Visual collaboration is something which can be easily hosted by a service provider in a virtualized environment and this can then be consumed by the users from anywhere, anytime.
Polycom also provides video content management, which can-with open APIs-be plugged into any social media platform and integrated tightly into this. This will provide customers visual collaboration inside their social platform, which will help them in starting a discussion, moving onto a voice call or a video call, and start sharing content anywhere, anytime.
What are Polycom's key differentiators with respect to the video conferencing market in India?
As we see businesses are moving faster than ever, we feel that workplaces need to adapt to the change. To compete more effectively, organizations need to adopt world-class workplace collaboration solutions that fit the way their businesses work. With these state-of-the art solutions, enterprises can get proven ROI, reduced costs, increased productivity, and elevate the way information is been shared.
One of our recent product launch-RealPresence Debut, is a product which we believe is simple and affordable to use, which brings enterprise grade video collaboration to the huddle room. It has an easy, elegant design that enables high quality visual collaboration for smaller room environments, as well as for SMBs with limited IT resources.
Along with this, we also have other innovative collaboration solutions, such as RealPresence Trio, RealPresence Centro, RealPresence Medialign, and Polycom Concierge, to advance the workplace of the future.
At Polycom, our goal is to help our customers unleash their power of collaboration by providing a superior user experience, technology that's easily integrated into their businesses and the flexibility they need-and that's what makes us stand out in this space.
How are you focusing on the SMB market in India? And how it is turning out for Polycom?
Polycom has always been passionate to help small and medium-sized businesses to grow. We use the most advanced collaboration technologies- ranging from communication activities, telephony, video conferencing, to tele-presence-with unified communications to create solutions that are powerful, affordable and easy to use.
We realized the huge demand of conferencing and visual collaboration among SMBs, and therefore we have hired a new distribution model for them-where we have expanded our horizons from 36 cities to 70 cities. We also suggest enterprise vendors to educate and make them aware about the benefits of visual collaboration.
Recently we have partnered with Microsoft in the hopes of taking a greater share of the collaborative workplace market, with a focus on video collaboration for SMBs. One of our main products for SMBs is Polycom RoundTable 100-a video solution that uses either Skype for Business or Lync 2013.
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