The style of work has significantly changed from a place we go to, into something that we do, irrespective of time, distance and the devices we use. Traditional workplaces and old meeting rooms are giving way to open areas and mobile spaces, and small/huddle rooms, all of which present challenges for effective collaboration.
In order for collaboration to thrive in future workplaces, enterprises require the right solutions. Collaborative solutions need to be easy to use and fit into workspaces of any size. Polycom claims that its latest solutions are designed to uniquely address these challenges with elegance and simplicity enabling customers to collaborate more effectively across a broader array of workspaces.
In an interview with Minhaj Zia, Managing Director, Polycom India & SAARC, he tells how Polycom's solutions brings ease-of-use to customers with advanced visual collaboration solutions.
What are some of the new customer trends that you have been witnessing in the video conferencing space? What are you expecting to see in near future?
There are various customer segments when it comes to conferencing and video collaboration in Indian market. Some of them are really advanced technology adopters while some are lagging. The primary focus for most customers today is to increase the productivity of their workforce in order to reduce costs and enable their people to come together as dynamic teams despite of their location. In terms of early adopters of technology, there are three influential factors specifically when it comes to video collaboration.
The three important trends we are witnessing in the space of video conferencing and video collaboration are-seamless experience that a user is expecting in terms of video, audio and content; on demand service of cloud, the best way to serve video conferencing to customers; and interoperability with the ecosystem and inter-vendor collaboration.
According to reports, Video Conferencing as a Service (VCaaS) is expected to grow at a compounded annual growth rate of 34 percent through 2020. New and improved video collaboration tools are making it possible to conduct business meetings anywhere, anytime. The meeting room of the future will also no longer necessarily be a physical location.
How are emerging trends impacting collaboration technologies? How is Polycom integrating video conferencing with some of the latest trends in enterprise technology?
Mega trends such as mobility, cloud and social media have a huge impact on video conferencing and collaboration. Today's customers just don't prefer talking on the phone, instead they would like to see the person and work with them despite the distance barrier. Video and visual collaboration makes this entire experience very enriching, and productive.
With visual collaboration, Polycom is making the software available for all the kinds of devices; mobile devices, laptops and desktops, or room based communication. We aim to connect people working from offices with their large chunk of workforce outside the office periphery.
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