The company also has a similar appliance, called Exalogic, for running Java, C and C++ applications. And just this week, Oracle announced Exalytics , a bundled box for powering business intelligence applications.
According to Bozman, Oracle's appliance strategy is aimed at both existing customers and potential new ones. The appliances, which are highly optimized for specific tasks, give enterprises a way to reduce much of the complexity previously involved in tuning optimizing Oracle databases and applications, she said.
"Years ago, database administrators would use their IT skills set to tune and optimize an Oracle database," Bozman said. The new appliances reduce the need for that because they are already optimized for a specific task right out of the box.
To grow its revenues in a competitive market and to fend off competition from other data warehouse appliance vendors, Oracle needs to continue growing its analytic appliance product portfolio, Kobielus said. Most of the appliances primarily involve tighter integration with Oracle's vast range of enterprise apps. That's clearly one of Oracle's top priorities going forward, he said.
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