"But in this case you're using the application for fun, and it's stuff that you actually might be willing to pay for."
Hughes Telematics is now using the same platform to expand into the e-health market. The company is putting its MPERS into wrist watches, belt clips and pendants, so that elderly people can alert the emergency services if they have an accident.
Users can instantly call emergency services by pressing the face of the watch or the centre of the belt clip, or if they are unconscious the accelerometer in the device will detect that something is wrong and automatically alert emergency services to the patient's location using GPS.
"It gives mobility to the senior, to be able to live their life the way they want to live it, but as important, it lets other people know about that. So your son or daughter would get a text message saying Mum fell in the kitchen," said Ayres.
Aroner said that the same platform can be used in any market where large-scale monitoring is required, including logistics, supply chain management, telemedicine, health monitoring, education and utilities.
"Service providers are able to really expand their revenue streams by saying, we have our platform, where else can we apply the technology from a business model standpoint?" he said.
A recent report by the GSMA, developed in collaboration with PwC, predicts that mobile operator data revenues will overtake voice revenues globally by 2018, driven by a surge in demand for connected devices and M2M communications.
In developed countries, connected cars could save one in nine lives through emergency calling services, mobile health could save $400 billion in healthcare costs, and smart metering could cut carbon emissions by 27 million tonnes, according to the report.
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