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Oracle gears up to battle Salesforce.com, IBM with Eloqua update

Chris Kanaracus | Oct. 25, 2013
Oracle is rolling out a series of new features for its Eloqua marketing automation suite, hoping to get a leg up on rivals such as Salesforce.com and IBM in the red-hot software segment.

Oracle is conducting its Eloqua Experience user conference this week in San Francisco. The speaker list, which includes "Breaking Bad" creator Vince Gilligan, underscores the fact that Eloqua's target audience lies well outside the data center or developer communities on which most of Oracle's product catalog focuses.

Some 2,000 people are attending this year's show, up from 1,400 last year, according to an Oracle representative.

Salesforce.com is set to kick off its own Dreamforce event next month in San Francisco, which is also expected to have a heavy focus on marketing automation. In fact, Salesforce.com CEO Marc Benioff has said he believes marketing can become a $1 billion annual business for the company.

 

 

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