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OPINION: Managing apps for business success

Brad Goddard | May 28, 2012
This challenge for organisations is compounded by technologies such as virtualisation, cloud computing and emerging trends such as mobilisation of the workforce and accessibility.

The crux of the matter is simple - end-user experience will ultimately affect the company's bottom line. Poor performing applications will influence the final decision made by the end-user, and this could result in a lost sale, higher income for your competitors or even an inefficient process for your employees due to their inability to access data on the go.

Businesses need to take proactive steps to ensure application performance doesn't hinder day-to-day business operations and hurt the company bottom line despite all the technological changes happening today. The best way to do that is to begin by looking at things from the viewpoints of people that will have the most impact on the business - the customers and the end-users.

Brad Goddard is director of APM Pre-Sales Engineering - Asia and India, Compuware APM Business Unit


[1] Internet World Stats, April 2012

[2] State of the Internet with a focus on South East Asia, ComScore, March 2011

[3] Asia Pacific Server Market Continued Double Digit Growth in Third Quarter of 2011, Says Gartner,

[4] Clarity in the cloud, KPMG, November 2011

[5] The Connected Life, GSMA, February 2012

[6] China to Become the Largest Market for Smartphones in 2012 with Brazil and India Forecast to Join the Top 5 Country-Level Markets by 2016, According to IDC,

[7] Gartner Says Customer Experience Enters Top 10 CIO Technology Priorities for 2012,



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