"Five years ago the most important conversation to have was around specific pieces of hardware," Zerto country manager of Australia and New Zealand, Matthew Kates, added.
"Now data centres are software defined and are not as limited to the physical building. So now the discussion shifts to preserving the health of the application and ensuring it runs efficiently at a low cost.
"Within that, the application isn't always in the physical data centre that a customer owns, it might be in a hybrid cloud infrastructure or a private cloud. Zerto exists because we think that choice is important, and if the application moves then it should be secure."
For APC by Schneider Electric national application manager, Adam Wilkinson, the data centre ecosystem cannot be defined "as one of the other" because "not everyone has moved to the cloud".
"We're actually seeing customers withdrawing from the cloud in some cases but there's no denying that it's a big part of enterprise business today," he observed.
Andrew Gillard (Mycom)
"But the data centre ecosystem as we define it - whether it's not it sits in the cloud, third-party service co-location, private or hosted services - is application dependent."
For Wilkinson, the equation is simple - some applications are going to perform well in the cloud but some won't.
"Currently more than 50 per cent of workplace applications are still sitting in an on-premise data centre, so that part of the market is not going away," he qualified.
Depending on specific definitions of a hybrid cloud, IDC research showed that over 50 per cent of Australian organisations have already adopted what they consider to be a hybrid cloud strategy, while close to 80 per cent of businesses have some aspirations for a hybrid cloud environment.
"There's a lot of hype in the market but this isn't all hype," Mycom general manager, Andrew Gillard, said.
"Customers still want to own the data and the server because it makes them more involved. Despite a lot of emerging technologies entering the market, businesses still prefer to hang onto this information because it's their unique IP and they don't want it to disappear into the cloud."
In its simplest form, hybrid cloud is allowing organisations to experience the best of both worlds from a workload perspective.
Louis Tague (Veritas) and Simon Xistouris (AC3)
Yet for those quick to take to the skies en masse, gradual backtracking is occurring as cost and performance promises fail to materialise.
"If we were having this conversation a year ago, it would have been about one-way traffic to the cloud," Channel Dynamics co-founder and director, Cam Wayland, observed.
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