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One year in, Yammer grows in importance to Microsoft

Tim Greene | June 28, 2013
Microsoft has plenty of plans for integration, but revels in the growing customer base.

To push adoption along, Yammer is free to any individual employee. The hope is that users of the free software will find a business benefit to it that will prompt companies to buy advanced features.

Lundy says the software overlaps some with SharePoint features, but ease of use and ease of administration make it more attractive. Lundy says he can set one up in half an hour and he's not an admin.

The company has also been aggressive in its pricing, slashing per month costs for a user from about $15 to about $3, putting pressure on its competitors that include Jive, VMware Socialcast, SAP StreamWork and others that charge $18 to $23, he says.

 

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