This field is new. The first graduate program in analytics was created in 2007, and universities are rushing to establish programs.
In the 2012 campaign, big data use came of age, Lundry said. This campaign "was definitely the first cycle in which the term 'data scientists' was part of the org chart in any campaign."
Wegrzyn said BlueLabs assembled a creative team of problem solvers, engineers, statisticians, data scientists and domain experts, and said they want campaigns to see analytics as "an agile, team-driven, creative process."
Wegrzyn was surprised by the attention the analytical effort received during the Obama campaign. He led the selection and deployment of the Hewlett-Packard Vertica platform that the campaign used.
"Usually the nerds in the back room don't warrant a great deal of attention, especially in politics," said Wegrzyn, "but the world is changing."
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