As for the specific announcement with Accenture, it "also underlines the fact that SAP HANA, by itself, is really not a solution but an enabling technology," said analyst Frank Scavo, managing partner of IT consulting firm Strativa. "The value really comes from the applications you build on top of HANA. By bundling SAP HANA with its marketing [business process outsourcing] offerings, Accenture allows the customer to focus on the application, not on the technology. For all the talk about CMOs having large IT budgets, they really don't want to manage technology. They want to focus on marketing."
However, as with any BPO service, "I would be concerned about being locked in to an unreasonable contract length, or not being able to cut back on the level of services if I find that they aren't delivering value," Scavo said. "I would encourage customers start small, then scale out based on success, rather than sign a contract up front for the whole enchilada."
Sign up for CIO Asia eNewsletters.