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New role for CIOs: Governance for data analytics

Madeline Weiss, June Drewry | Sept. 30, 2014
There's a new Wild West to be tamed: all those (uncoordinated) data analytics projects sprouting throughout your organisation.

Evaluate: Study the effectiveness or progress of a campaign, addressing such questions as: Are error levels acceptable? Were campaign results worth the investment in the predictive analytics system?

Re-target: Reflect on the results and decide what changes are needed for future modeling efforts.

CIOs who take an early leadership role in analytics governance will further demonstrate their own value and help invent their organizations' future.


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