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New image recognition app brings context to smartphone photos

Patrick Nelson | Aug. 18, 2015
We've all seen the QR code. That's the pixelated-like mobile phone-readable barcode that marketers place on or near products. Point your smartphone at the encoded icon, scan it with an associated mobile app, and the device links to a website.

However, NDTV Gadgets says "in the next five to six months, Blippar will be launching a 'visual Internet,' wherein the Blippar app will be able to identify objects that aren't necessarily in its catalog."

Blippar says it will use deep learning to achieve this.

Visual browser

"Our aim is for Blippar to become the visual browser of the future," the company says on its website.

"To achieve this, we aim to be the default Augmented Reality lens through which people unlock interactive experiences. And we plan for 'blipping' to become the eponymous verb that describes doing it," it says.

Source: Network World


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