MSIG hopes to see 100,000 downloads for the app within the next three months. It also plans to launch the app in the other markets it is present in such as Singapore, Hong Kong, Indonesia, the Philippines, Vietnam and India.
"SpeeDi is part of our digital journey, we want to [leverage it to] create a brand value. If we are friendly and provide good service, the word will spread around and people will start to recognise us. This is how we will succeed as a brand and create value as an organisation," said Thaisuwan.
She added that MSIG is embarking on other digital transformation projects till 2020, including the development of a microsite, Activa.
"We have a big goal on digital transformation. SpeeDi is the first milestone within our strategy, and we are expecting more till 2020. We are going to launch a sales application and Activa (both mobile and desktop version) for our e-commerce business. We [will work with] partners to create the website template and develop this microsite," concluded Thaisuwan.
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