Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Moo Cow switches to Malaysian integrated mobile loyalty solution

AvantiKumar | March 25, 2013
Malaysian frozen yoghurt firm Moo Cow says it is the first retailer in the country to roll out a mobile phone-based cardless loyalty system that is integrated with its point-of-sale system.

Moo Cow and Werebits modified

Photo - (From left) Ho Heng Yew, Marketing Director of Werebits Sdn Bhd (developer of the Chopink app) exchanging signing documents with Clifford Too, CEO of Moo Cow


According to Malaysian frozen yoghurt retailer Moo Cow International, it is the first retailer in the country to roll out an integrated system comprising a cardless loyalty system with its POS (point-of-sale) solution.

Moo Cow's chief executive officer Clifford Too said the mobile phone-based cardless loyalty system, which was developed locally by Werebits, was then implemented with its POS system and has replaced Moo Cow's paper-based loyalty chop cards.

"With the highly competitive nature of the food and beverage business, we needed a platform to engage customers effectively on a continuous basis without having to invest on extensive IT hardware and software," said Too. "Chopink's cloud-based application provides us with a simple and innovative customer engagement solution to advance our business".

The former paper-based loyalty cards involved manual data entry and did not provide demographic information from another database, he said. "[With the integrated system], Moo Cow will now be able to identify, track and interact with regular customers to refine their future customer engagement strategies."

"In addition, with the increased use of mobile apps among consumers these days, the integration with Chopink will help us to adapt quickly to this new consumer behaviour," said Too.

Software development firm Werebits' marketing director, Ho Heng Yew, said: "We are delighted that Moo Cow has selected Chopink as their preferred customer loyalty solution. With actionable data from the integrated system, they are now able to quickly identify their regular and inactive customers and customise their own loyalty programme that reflects their distinct brand".

"Retailers can leverage Chopink to run multiple loyalty programmes and offer rewards for multiple purchases. They can also set up automated followups with customers on special occasions like birthdays and reward expiries, to engage irregular customers into becoming frequent buyers," said Ho.


Sign up for CIO Asia eNewsletters.