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Mobility, cloud, analytics to reshape IT in 2012

Ann Bednarz | Jan. 4, 2012
Gartner says global IT spending growth will be essentially flat in 2012. IDC is more bullish, estimating 6.9% growth, driven by investments in smartphones, media tablets, mobile networks, social networking, and big data analytics.

Tech pros with in-demand skills and relevant experience aren't having trouble finding jobs, says Jack Cullen, president of IT staffing and recruiting firm Modis. "If candidates have strong skills, robust backgrounds, and they communicate well, they're getting snapped up fast," he says. In fact, many hiring managers haven't adjusted to the new pace. "They're still slow to react, still very deliberate in the hiring cycle," Cullen says. "They're really looking for that quality hire."

Cars.com has been on an IT hiring spree for the past year and remains bullish as 2012 kicks off and the hard-hit automotive industry's recovery continues.

"We're optimistic," says Bill Swislow, CIO at Cars.com, a pricing and reviews site for online car shoppers. "We suffered in the recession just like everyone else, but the auto industry has been rebounding. Even though we're still not close to pre-recession levels of auto sales, the incremental climb in sales has been pretty steady."

As a result, Cars.com has been investing heavily in IT. "In 2010 and 2011 we made substantial investments. We increased headcount, increased overall IT spending and executed a number of different strategic initiatives and infrastructure upgrades," Swislow says.

That growth will continue in 2012, he says, though he won't be increasing headcount by as much as he did in 2011, when his IT team grew by about 30%. Swislow is predicting about 10% growth in headcount for 2012.

On the project front, Cars.com is planning a handful of major projects in 2012, including reengineering its CRM and fulfillment systems, deploying a new data warehouse platform, and rolling out new business intelligence technologies.

"There's an increasing market expectation with our customers, especially car dealers, that they can log into a tool and see real-time metrics. Our current data warehouse architecture requires an overnight batch process, and we want to load continuously throughout the day," Swislow says. "On the business intelligence layer, we're looking to greatly upgrade our visualization and dashboard capabilities, both for internal use and for customer-facing reporting."

Successful execution of some major IT projects over the last couple of years -- in particular shifting from a waterfall to an agile development methodology, which dramatically increased developer productivity -- makes it easier to justify further increases in headcount and IT budgets, Swislow says. "Our ability to spend effectively enables us to make a credible case for spending more."

Keeping it lean

Not all enterprises are staffing up and spending more, however. Many organizations are still struggling to pare back expenses.

IT headcount and budgets are remaining flat in the city of Ridgeland, Miss. "We're still cautious," says Joe Kirchner, information systems manager for the city. "We're taking care of the essentials, and there's beginning to be some optimism."

 

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