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Mobile PIE reveals PIKOM's fresh approach to boost Malaysia's ICT community

AvantiKumar | March 19, 2015
The National ICT Industry Association of Malaysia launches a mobile platform to connect ICT professionals and companies.

Cheah Kok Hoong_PIKOM Chairman 2015  

Photo - Cheah Kok Hoong, Chairman, PIKOM


The National ICT Association of Malaysia, PIKOM has launched a mobile platform - PIKOM Industry Engagement (PIE) - to connect ICT professionals and companies across four pillars of community, education, networking and empowerment.

PIKOM's chairman, Cheah Kok Hoong, said, "PIKOM is taking a fresh new approach to reaching out to member organisations and individuals across the entire ICT industry. PIE is part of our continuous effort to build a dynamic and pro-active ICT community in Malaysia and to create greater engagement and participation while delivering more value to members."

The four pillars are the focus of PIKOM's strategy to encourage a more dynamic and proactive ICT community in the country, said Cheah, adding that the platform, a mobile application, has been developed to allow members better use of the potential offered by PIKOM's network of more than 1,000 ICT companies.

"It will also serve as an excellent platform to connect ICT professionals when PIKOM opens membership to individuals as part of its expansion plans for 2015," he said.

"[In addition,] there is plenty going on under PIKOM for this year- closed door events, special collaboration projects, sharing of research findings, job postings and so on," said Cheah. "Through the PIE mobile app, we can keep our members updated on these developments and they can choose to leverage on these as they wish. Many of the application's functions are even open to non-members."

QR-powered PIE

PIKOM Council member Christopher Chan, and also chief executive officer of The Media Shoppe, who promoted the PIE initiative, said that PIE used the "simplicity and convenience of a QR code generated upon user registration, which stores information about their event attendances, engagement patterns and buying habits."

Chan said that the QR code would then be updated with each new in-app action. This allowed information to be customised to the individual user based on personal preferences and habits. In addition, each function of the app included user oriented features.

"The content management feature, for example, provides for news articles, industry research, sector-specific information and more that allows for content tagging and dynamic publishing dates," he said. "The corporate directory is comprehensive providing a complete member list, featuring product brochures, pamphlets, job openings, contact information, specialties, etc. Push notifications provide members with breaking news, new article alerts or any other desired actions."

"An intelligent payment gateway is also part of the app, offering a seamless purchasing experience for the user from a variety of sellers, an event management system that integrates the application with booking and reservations, an attendee notification system, etc.," said Chan.

Downloadable for free via Google Store and the Apple Store, PIE's other features include:

  • Business directory of all members and related businesses
  • Knowledge management repository hosting research papers, ICT news articles & other industry related materials
  • Mobile purchase and payment engine (available from June 2015 onwards)
  • Job hosting channel for firms seeking talent
  • Event listing and management tool allowing members to list their events and for interested attendees to directly confirm attendance.
  • Deals section to redeem special offers made available from members to members.


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