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Microstrategy simplifies licensing, pricing in bid for growth

Chris Kanaracus | July 9, 2014
Hoping to win new business and build loyalty among existing customers, business intelligence software vendor MicroStrategy has broadly revamped its pricing and packaging structure.

To this end, Evelson wrote about the concept of "agile BI" in a recent blog post.

"The battle over customer versus internal business processes requirements and priorities has been fought — and the internal processes lost," he wrote. "Game over. Customers are now empowered with mobile devices and ubiquitous cloud-based all-but-unlimited access to information about products, services, and prices."

"Alas, enterprise grade BI platforms are often anything but agile," Evelson added. "Indeed, all modern enterprise BI platforms are scalable and robust, support and promote a single version of the truth, and minimize operational risk. However, these capabilities carry a hefty price tag of complexity, rigidity, and inflexibility, and as a result they are slow to react to constantly changing customer and business requirements."

 

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