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Microsoft’s new personal digital assistant signals the start of something bigger

Clement Teo (Forrester) | April 7, 2014
Powered by Bing, and about two years in the making, Cortana will be important if Microsoft gets it right. Here’s why it’s an exciting development.

A digital concierge will no longer just be a fancy app that reads out road directions in automobiles; when used strategically in highly contextual mobile enterprise environments, it will improve the customer experience. Do you agree?


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