451 Research Associate, Melissa Incera, said that the ongoing partnership provides benefits for both firms, and gives Adobe greater reach across enterprise workforces.
“Adobe’s success has been its ability to deliver products that are vertical specific (for marketing, sales, and creative professionals), but these tools are siloed departmentally and don’t serve as a unifying, collaborative experience across an employee base. Microsoft’s Office365 strategy is the opposite,” she said.
“Teams is great for cross-organizational communications and general information capture, but lacks role-specific functionality that make it mission critical for team and individual responsibilities. The combined effect is that Teams can act as connective tissue across business units while Adobe delivers the functionality, data and specialized assets behind specific business objectives.”
She noted that, although the ‘preferred' partner arrangement doesn’t mean exclusivity for either party, Microsoft and Adobe each boast large client bases and little technological overlap, offering potential for future revenue generation. “The cross-sell opportunity is considerable should the companies create the right experience incentives,” she said.
The Adobe Sign integrations with Microsoft Dynamics and SharePoint are already available, with Teams, Flow and Sharepoint following suit in the coming weeks.
Adobe Creative Cloud and Team integrations will also be available in the same time frame, with Experience Cloud “to follow.”
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