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Microsoft reorganization leaves Dynamics in a sweet spot

Chris Kanaracus | July 12, 2013
Analysts: The Dynamics business application family has emerged as a conduit to push Microsoft's other technologies into enterprises

Moving forward, Dynamics could also play a key role in growing the vendor's ecosystem, having emerged as "a test bed to show how partners can better leverage the rest of Microsoft's portfolio," Scavo said. However, the onus is on Microsoft to do a good job of this, he added. "If Microsoft can't do it, how can they expect ISVs to?"

Ultimately, if these predictions play out, Dynamics customers may be subjected to more sales calls, but also see Microsoft end up increasing the amount of research and development money devoted to the Dynamics product lines.



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