"Organizations look at Google Apps and bet on the idea of something transformational for their business. It forces them to change the way they operate: Their workflows change, their custom apps need to be redeveloped, their integrations change," he says.
This is what distinguishes Google Apps customers from Office 365 today, Keitt says. "Google Apps customers have the idea that they want to change something about their business, while with Office 365 customers there is the desire to have better continuity with the way things have been done in the past and with what employees are used to," he says.
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