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Microsoft and Salesforce partner on the 'Internet of customers'

Azadeh Williams (CMO) | Sept. 18, 2015
Executives of the two software giants claim the new cloud integration is beyond anything ever imagined and could see a redistribution of wealth.

"Already, 1 billion people use Facebook every day," he said. "We're more connected than ever before and it's no longer about an IT revolution, but a customer evolution. It's no longer about the Internet of Things, but about the Internet of Customers."

But Benioff highlighted there is still a significant customer gap, with less than 1 percent of customer data currently being effectively analysed by businesses.

"We're here to work on customer fidelity, but there's a problem," he said. "Even though we're creating all this data and interactions and we're doing all this amazing work, there is still an unbelievable gap between our companies and our customers - and that's the gap that we're all here to fill at Salesforce.

"We're here to fill this gap across customer productivity systems across any industry, whether it is healthcare, the financial industry or goods."

Salesforce has also recently strengthened its partnerships with global brands like Cisco and Western Union. Saleforce's latest offerings have also played an integral role in strengthening customer engagement for major brands, retailers, social media channels and software companies including the likes of Coca Cola, L'Oréal, TOMS, LiveFyre, Instagram, Maserati, Mattel, Uber, Boomingdale's, Macy's, DocuSign and Symantec.

Source: CMO Australia

 

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