ME is owned by a consortium of superannuation funds and can use customer information to predict where people are in their lives.
"For example if they are about to pay their mortgage off, we can suggest that they divert their mortgage payment into their super because they are probably at that cycle of their life.
"That's more of an analytics kind of thing but it gives of sense of how we are trying to flick the thinking of the bank around to ... drive more benefits for them [customers]."
A nebulous term
AI can be quite a nebulous term and despite seeing its obvious potential, ME is still building out use cases for its adoption, said Gay.
"When I hear people talk about artificial intelligence they say, 'that's just kind of analytics and decisioning.' To me, decisioning is building a decision matrix off a set of data - there's nothing artificial about that ... the logic is created by us. It's about how we take it to the next level and create that thought process around it."
Source: CIO AU
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