Companies need to select a tool that can support and keep up with emerging big data technologies to avoid having to investing in new software, and get people to be trained on it, to suit evolvement in IT infrastructures.
Big data can bring much business benefits, helping people make key decisions that improve efficiency, reduce costs, deliver customers satisfaction, etc. However, it can also be a hindrance if not interpreted and implemented properly.
Big data analytics brings a never before seen opportunity for companies to drive positive transformation across their organization. The key is for companies to approach their big data strategies from the ground up by having a good understanding what is required in the field and how to drive informed decision making that would bring positive business results across.
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