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Marketers see value in Big Data analytics but face hurdle

Thor Olavsrud | Aug. 12, 2013
Feeling the pressure to become more data-driven, marketers agree that big data analytics will be an integral part of their organizations going forward. But a lack of data analytics skills and antiquated business processes are hampering their efforts.

"How do you partner with your marketing or IT counterpart? You've got to define success now and you've got to deliver on it," Moore says. "Use that success as the building block and foundation for your next success and third success."

Check it out this infographic on untangling big data:



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