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Malaysia’s regional hub vision includes gaming sector, MDeC says

AvantiKumar | Nov. 25, 2015
The recent Level UP event continues Malaysia’s push to bring the gaming community into the regional hub vision, said MDeC CEO Dato' Yasmin Mahmood.

MDeC - Level UP 

Photo - Group photo of cosplayers with MDeC CEO Dato' Yasmin Mahmood (third from left), MDeC's Director of Creative Multimedia Division Hasnul Hadi Samsudin (fourth from left) and Gamefounders Co-founder & CEO Kadri Ugand (third from right) striking a battle pose.


Malaysia's bid to become a regional hub for various industry sectors includes the gaming community, said national ICT agency Multimedia Development Corporation, MDeC, which recently hosted the regional gaming event Level UP KL.

 Dato' Yasmin Mahmood, MDeC chief executive officer, said the two-day event brought together prominent international and local players in the Games industry to interact, educate and share knowledge on a wide range of subjects from content development to fundraising to business development and marketing.
 Held in conjunction with the ASEAN Entrepreneurship Summit, more than 350 participants from local and international game industry attended the event.
 Level UP KL 2015 was part of the ongoing efforts led by MDeC to build a world class gaming ecosystem in Malaysia, said Yasmin.
 Michael Mumbauer from Sony Computer Entertainment America, Grayson Chalmers from Blizzard Entertainment, Wan Hazmer from Square Enix, and Tommy Palm of Candy Crush fame were among the speakers present at the event.
  According to the SEA Game Industry Initiative report 2015 by MDeC, Malaysia is one of the nations to collaboratively work towards a formal alliance called the ASEAN Game Network Connection, she said.
 Local developers
 With MDeC's support and market access funding, local game developers will be able to bring their games to the global market once the production is completed, Yasmin added.

"With initiatives like Level UP KL 2015, we aim to showcase the breadth of talent in Malaysia's gaming industry," she said. "By providing access to a global network of mentors, subject matter experts and infrastructure driven by MDeC, Level UP KL 2015 was envisioned with MDeC's goal to position Malaysia as a game development hub in Asia."

Hasnul Hadi Samsudin, director of Creative Multimedia Division at MDeC, said:  "Malaysia has a huge potential to be the game hub in South East Asia, with the majority of game companies (61 percent) involved in the industry being game developers. As South East Asia is an important region for export, games produced by game companies from within Malaysia would resonate well with other regions due its cultural and language familiarities."

To establish Malaysia as Asia's game hub, MDeC partnered with GameFounders in March 2015, the first gaming startup accelerator in Europe in order to bring a regional games accelerator to Malaysia, added MDeC's Yasmin.

"By tapping into GameFounders' network of mentors, investors and strategic partners, we will raise the bar of the whole Malaysian game ecosystem, creating long-term jobs and boosting valuable skillsets for the country," she said.

Gamefounders was present on the Demo Day of the Level UP KL 2015 event to share their industry knowledge and success stories.

Other successful participants of the acceleration programme included IMGNATION Studios from Brazil, a game start up that focuses on virtual reality that have already secured investment on their game.

 "The South East Asian games industry is currently flourishing and projected to grow by 30 percent between 2015 and 2018, driven by the rapid rise in internet access and ownership. This tremendous expansion of the games market provides vast opportunities for everyone involved in the industry," said GameFounders cofounder and chief executive officer Kadri Ugand.
"We are excited about our collaboration with MDeC. By combining our global network of mentors with the Malaysia's local talents, we aim to push the industry growth to an exciting new level," said Ugand.

Given the success of the accelerator programme Cohort 2015, GameFounders has opened registrations for Cohort 2016. Game developers can now apply at the GameFounders website. Applications close on 20th December 2015.


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