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Malaysian firm ventures into global mobile app space

AvantiKumar | Oct. 12, 2011
Interview: Malaysia's Mexcomm talks about its role in the local and global mobile application stage.

Agnest  Chan_COO_Mexcomm

PHOTO - Mexcomm's chief operating officer Agnest Chan.

Malaysia-based mobile solutions provider Mexcomm's chief operating officer Agnest Chan talks of new moves to expand into the mobile application space during a recent interview with Computerworld Malaysia.


Could you present some highlights of Mexcomm's growth?

Mexcomm is a homegrown Malaysia-based mobile solutions provider, which was incorporated in 2007. Our company specialises in next generation mobile messaging applications and solutions including MexPremium (Reverse Billing SMS Service), MexBulk (Bulk SMS Service), Mobile Applications Development, and MexIT (Interactive TV).

Mexcomm partners with more than 800 mobile operators across 150 countries to drive mobile messaging usage and revenues and helps them to leverage multiple delivery channels and next-generation infrastructure in new and more powerful ways. In Malaysia, Mexcomm has been working closely with major telcos like Maxis, Celcom, and DiGi. Mexcomm manages more than 31 million mobile transactions per month.

For instance, in the last Olympic Games, Mexcomm was appointed by Lenovo and United Overseas Bank to provide SMS services for voting and SMS contest. We also partnered with Bastiontech in the recent World Cyber Games (WCG) in Kuala Lumpur. For the SMS Voting Competition of WCG, Bastiontech used Premium SMS services from Mexcomm. We received overwhelming response from the customised bulk SMS service package which catered specifically to the needs of the event. Most of our major customers are from the retail (Diamond Energy Water System), government (MCA), education (The Otomotif College), and entertainment sectors (Zouk).


What would be some key differentiators for Mexcomm's solutions?

Most of our competitors focus on gateway solutions and mobile SMS content. Mexcomm not only develops gateway solutions but also mobile applications, and applications to support iTV. With the emergence of Mobile Messaging 2.0, Mexcomm is moving into the next phase to provide more value-added services to our customers.

Going forward, Mexcomm is venturing into mobile application development which will further enhance marketing effectiveness through informative applications, e-coupons, mobile directories and mobile games. In addition, Mexcomm soon plans to offer solutions supporting TV as an alternative advertising stream. MexITV allows multiple streams of media to be displayed into the homes of potentially millions of viewers.


What are your immediate plans within the context of the mobile applications sector?

We are looking to expand our services to South Africa and Middle East as there is a lot of untapped potential in these markets. Market research studies have shown that 25 percent of the most popular mobile applications are games, followed by personal information management (19 percent), personalisation (16 percent), news & media (7 percent), education and reference (6 percent), and video appliances (5 percent). Undoubtedly, mobile users are getting more sophisticated than ever.


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