Photo - Andrew Tan, Managing Director of SAS Malaysia.
Growing demand for risk, fraud and customer intelligence analytics has helped business analytics company SAS Malaysia to record a 32 percent growth in new software revenue in 2015 and a total operating revenue of RM73 (US$18.64) million, with RM54 (US$13.79) million revenue from software sales.
Speaking of the latest results, SAS Malaysia's managing director, Andrew Tan said that globally, SAS has posted US$3.16 billion in total operating revenue, up 6.4 percent in constant currency (2.3 percent US dollars) over 2014.
"For 30 years, SAS customers in Malaysia have benefited from the deepest and most advanced analytics product portfolio on the market," said Tan. "Many of our applications and solutions target specific business purposes. Others suit a wider range of applications. Customers in practically every industry use SAS advanced analytics to increase revenue, improve business processes and lower costs."
He said the top growth drivers of SAS Malaysia's revenue last year came from new areas such as capital projection, stress testing and international financial reporting standards (IFRS) for large financial institutions as well as operation and production cost optimisation for the Oil and Gas sector.
Tan said that SAS' financial institution customers included CIMB, Maybank, Al Rajhi Bank, Hong Leong Bank, Public Bank, RHB Bank, Bank Negara as well as insurance companies such as AIA, Lonpac and Prudential. Other customers include Petronas, Maxis, U Mobile, MEASAT Broadcast Network Systems, PROTON, AirAsia, UEM, Tesco, Bonuskad, Padiberas, LHDN, Department of Statistics, Mass Rapid Transit Corporation, Port of Tanjung Pelepas, Western Digital and Sunway Education Group.
He said that while telcos used SAS customer intelligence software to provide personalised offers and customer fulfilment in real time to increase average revenue per user (ARPU) and customer satisfaction, manufacturing companies would leverage SAS solutions to identify potential failures early in the production process and avoid yield excursions.
Tan said Chartis' RiskTech100 report named SAS as among the top three in annual rankings with its ability to help banks address the latest regulatory requirements such as stress testing, Basel III, BCBS 239 and IFRS 9. SAS is also named a leader in The Forrester Wave: Enterprise Fraud Management, Q1 2016 and in the Forrester Wave: Customer Analytics Solutions, Q1 2016.
Tan attributed SAS Malaysia's continuing revenue growth and profitability to the company's workplace culture. "SAS Malaysia was one of the companies from 250 nominations in the country to win a Best Companies to Work for in Asia Award 2015 organized by HR Asia and one of only two companies to have won this award for three years consecutively."
"Having a truly integrated, happy customer experience starts with the employees. SAS' software changes peoples' lives for the better and our employees can see that the work they do makes a difference," he said. "My job is to provide an environment where they stay enthusiastic and proud of what they do. When our employees are happy, our customers are too."
Looking ahead, Tan cited a recent IDC report that has SAS with a 33.3 percent share of the advanced and predictive analytics market with SAS also positioned highest in "ability to execute" in Gartner's February 2016 Magic Quadrant for Advanced Analytics Platforms report.
He said SAS was strengthening its offerings in the cloud, mobile and Iota spaces in the light of the burgeoning Internet of Things (IoT) wave. Globally, the company will be expanding by adding sales staff and creating new customer contact centres in Dublin and the Asia Pacific region.
"Data analytics have grown and evolved to become one of the most important technologies for many industries today. As the leader in analytics, we want to continue to be the company people turn to for unrivalled expertise and solutions when it matters most. SAS has been present in Malaysia for 30 years but this charter and commitment to both our customers and employees remain unchanged", said Tan.
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