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Malaysian businesses could realise 60% boost from data assets: IDC, Microsoft

AvantiKumar | May 12, 2014
Microsoft urges a 'data culture' during the launch of its 'ambient intelligence' data platform in Malaysia in conjunction with Big Data Week 2014@Kuala Lumpur programme.

However, many businesses are keeping their data in silos and often in the hands of a small number of people across organisations, who analyze these data sources using older, complex or limited analytics tools, said Microsoft Asia Pacific general manager, cloud and enterprise division, Arun Ulagaratchagan.

"Microsoft's goal is to help businesses to unlock insights on their data and make them ubiquitous and real-time, by putting big data to work," said Ulagaratchagan. "Our aim is to help customers increase the return on the data currency by connecting data across their company, connecting it to the world's data, enriching it through analysis and delivering insights to as many people as possible - as quickly as possible."


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