New London 'unicorn' firm Shazam uses Splunk to gain business insights into its sales team and advertising partners. Image credit: Shazam
Entertainment app Shazam is using the Splunk Enterprise operational intelligence system to gain key business insights into its sales force and advertising partners, to drive more effective campaigns.
Employees throughout the organisation, including product managers and engineers, also rely on Splunk Enterprise to enhance app performance and increase user engagement.
"At Shazam, we move quickly as an organisation to constantly improve our apps and user experience, and we count on Splunk Enterprise to help us understand the impact of new features on that experience," said Charles Henrich, executive vice president of engineering at Shazam.
He said: "With Splunk software, we can now analyse all our mobile app data without the batch processing and other time-intensive steps required with traditional business intelligence solutions, so we can now provide insights to the people who need them, in real time."
Shazam regularly delivers analytics from Splunk software to its sales force and advertising partners to better understand campaign effectiveness. The dashboards include statistics such as counts of product information requests, the geographic location of tags, device type, operating system, broad user trends and real-time purchasing patterns.
Shazam's engineering team use Splunk software to monitor and measure the impact of every change to the Shazam app, during the test stage and once the app is released in production. For example, Shazam released a new home screen for the app, and relied on Splunk Enterprise to assess the optimal placement of individual tiles to maximise user engagement.
"Shazam is using Splunk to help make informed decisions from big data in real time, to ensure its app remains one of the most popular in the world," said Matt Davies, senior director for Emea marketing at Splunk.
"Splunk helps Shazam stay agile - running ad hoc reports, changing metrics and adding new dashboards quickly and easily. Shazam's user base is growing at an incredible rate and we are pleased that Splunk Enterprise is helping find new and innovative ways to delight Shazam's users."
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