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Lenovo to launch global Analytics Hub in Singapore

Nurdianah Md Nur | June 11, 2013
The Hub will provide insights to help support various functions across Lenovo worldwide.

Lenovo will be launching a global Analytics Hub based out of Singapore, as part of its big data initiative.

The Hub will perform data analytics to provide insights that will support various functions across Lenovo Worldwide.

Led by Rod Strother, Lenovo's director of the Digital and Social Center of Excellence, the establishment of the Hub will be set up in phases.

Scheduled for completion by July 2013, the first phase will see the company developing the Hub's framework and building the team. It will also support functional teams, such as Marketing Intelligence and Social Media, through the customer insights it provides.

In future, the Hub will help other Lenovo functions, including Customer Service, Product Development and Global Supply Chain, gain critical insights and improve services.

Howie Lau, vice president of corporate development at Lenovo, says the launch of the Hub will allow the company to better understand its customers and businesses across all functions, thereby supporting "its journey to become a global leader in the traditional PC and smart connected devices markets."

Expanding in Singapore
The establishment of the Hub is part of Lenovo's expansion in Singapore, following the success of the company's Digital and Social Center of Excellence (DSCoE) in the city-state.

Established in 2011, the DSCoE aims to strengthen the company's global marketing efforts by capitalising on the growth of digital and social media.

The DSCoE has carried out a number of successful global social media campaigns around Lenovo's Ultrabooks and convertible devices, which contributed to the 300,000 fan "likes" on the Lenovo's Facebook page. It has also redesigned the company's global website.

Given that Singapore serves as a global hub for some Lenovo functions and a regional hub for the company's Asia Pacific and ASEAN operations, the country was chosen as the base for the Analytics Hub.


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