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Kids21 adopts IBM Commerce on Cloud to grow its online presence in APAC

Zafirah Salim | April 4, 2014
IBM cloud and digital analytics technologies help fashion retailer Kids 21 accelerate growth and deliver personalized promotions

As the average consumer gets increasingly digitally savvy, there is also an increased expectation of convenience – they expect their favourite stores and retailers to deliver the right offer at the right time.

Tapping on this consumer need, retailers are beginning to embrace big data from varied sources such as social networks, mobile devices, and other cloud platforms.

Kids 21, a subsidiary of fashion retailer Club 21 which offers children’s line of luxury brands like Armani and Dolce & Gabbana, announced today that it is adopting IBM’s cloud, e-commerce and analytics software to deliver personalized experience while expanding its online presence across Asia Pacific. When it launches in the third quarter, the new online site will increase Kids 21’s reach from four to more than 15 countries in the region.

“By integrating its e-commerce roadmap with analytics and cloud, Kids 21 is well-prepared to take the lead in the retail industry of the future, deepen engagement with customers and secure greater brand loyalty and advocacy,” said Elsie Tan, country manager, Software Group, IBM Singapore. “With Smarter Commerce, retailers can transform their business processes to more quickly respond to shifting customer demands in the digitally-transformed marketplace.”


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