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Jebsen & Jessen Communications refocuses its contact centre strategy in Thailand

Veronica C. Silva | March 12, 2013
Target middle market seen as now more open to business application of technology.

Jebsen & Jessen Communications (JJC) recently announced its refocused strategy for Thailand's contact centre market, marked by the appointment of a new country manager.

The business communications specialist said it knows the operational and behavioural needs of its target market and now looks forward to addressing its customer requirements with its renewed focus.

Jonathan Lee, new country manager, JJC Thailand said the company's three-pronged approach for Thailand includes building a dedicated team for Thailand, prioritising value added services, and growing the mid-market segment.

The business communications specialists said it has formed a business solutions consulting team to assist Thai customers in applying best practices, fine-tuning business process flows, and identifying the technologies necessary to a successful performance.

Customised applications

The company has also firmed up its in-house expertise to develop and customise applications as it put focus on value added services. At the same time, the company has also created a portfolio of application suites for enterprise and contact centre users with the help of globally known vendors as partners. These partners include IBM, HP, Avaya, and TRUE Corporation.

JJC will also develop tailored platforms combining third party and in-house developed applications for a range of options to include mobility, cloud-based conferencing and workforce optimisation solutions.

Completing the three-pronged approach, JCC Thailand identified the growth of the mid-market segment as the third element of the strategy. Lee described this segment as having "matured and now ready to look at how technology can help their businesses in terms of effectiveness and efficiency."

Lee predicts the mid-market segment to use technology more to gain a business advantage in the marketplace.  "However, solution offerings have to meet customer expectations and at a price point that would justify the use of technology," he said. 


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