To meet this demand, EMC is focusing on helping businesses to virtualise their storage and provide them with greater scale to meet their data growth needs. ViPR, the new product which we introduced during EMC World in May, is a completely new tool which aims to improve storage management by making the process completely automated. The product is already available in Asia and the market is ready for it. ViPR manages a storage infrastructure and the data residing within that infrastructure, enabling service providers and enterprises to drive both groundbreaking improvements in automation and lay down modern storage architecture for future application deployments. Using EMC ViPR, service providers and IT departments can drive towards the operational model of Web-scale data centres without hiring thousands of technical experts to build a custom environment.
How has EMC performed in Asia in 2012 and what is the company's strategy in the region for 2013?
EMC achieved very good results in Asia Pacific and Japan in 2012 - $2.4 billion revenue and 13 percent year-on-year growth and contributed 14 percent to EMC's global growth.
With India and China contributing 30 percent to the mobile users market globally and with an expected growth of the digital universe in the emerging markets from 36 percent to 62 percent between 2012 and 2020, Asia is definitely an interesting and important spot to be in. We have innovation and development centres across Asia - two centres of excellence in India and China. If we look at the potential of the cloud market in APJ, we will see that for five years, it is expected to grow with 42 percent from US$6 billion to US$20.2 billion (2016). This is a wide open door for EMC.
From a product perspective in 2012 EMC introduced VSPEX (reference architecture) and VCE (converge infrastructure) that helps businesses quickly achieve their virtualisation needs with a support from the best in the industry - VMware, Cisco and EMC.
In 2013, EMC's focus is on helping organisations realise their potential through cloud, big data and trust. With the rapid growth of big data, IT infrastructures will be challenged to deal with and be able to analyse both structured and non-structured data. In the digital era, as companies move to cloud, they will need good business continuity governance to ensure availability of infrastructure to support their needs. IT infrastructures are slowly becoming mission critical not only for business applications but also for IT. In this rapidly changing environment, EMC serves as a solution provider that ensures an easy cloud journey, provides continuous availability of the business data through protected advanced threat portfolios and solutions which allow processing and analysing of immense data.
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