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Interview: Asia is a wide open door

Zafar Anjum | June 17, 2013
Tom Zack, president, Southeast Asia, EMC, says the company is focusing on three major pillars this year: big data, cloud and trust. And for the future, Asia presents great potential for growth.

During EMC World, we made two additional announcements which link back to EMC ViPR. One of them is the new EMC Software Suites, which share a common presentation layer with EMC ViPR, providing IT with an extensible management framework to simplify the transformation from a traditional to a software-defined data centre. EMC Syncplicity, EMC's first file sync and sharing solution was the second announcement. The new solution utilises software defined storage from EMC's ViPR platform to offer enterprises increased storage flexibility and control. The solution offers unprecedented storage deployment options by allowing organisations to choose a private cloud deployment or public cloud option to store files and sync them across devices.

We also launched new solutions and enhancements across the growing EMC Documentum portfolio for the Energy, Life Sciences and Healthcare industries. Basically with these new offerings we will bring the Google document platform to the enterprises. The solutions are specifically designed to help customers address mission-critical information management challenges, while quickly capturing measurable value in efficiency, improved productivity and reliable compliance.

With the growing consumerisation of IT, savvy business types are eager for the new capabilities that cloud and big data bring to business. They are becoming more sophisticated consumers of IT services and are demanding the ability to rapidly build and deploy new application and information services. To meet these needs EMC is evolving from storage to a software centric-company which creates solutions which helps businesses to transform, manage, analyse and secure their data. And as I mentioned our four brands - EMC, VMware, Pivotal and RSA - will drive this change.

Pivotal, a new company which was introduced just before EMC World, is building a new platform for a new era, setting the standard for Enterprise Platform-as-a-Service (PaaS). Pivotal will enable customers to build a new class of applications - leveraging big and fast data with the power and flexibility of cloud independence. Pivotal is not just addressing the need to store and do analytics on a large scale, but is aiming to build a complete platform that will integrate large-scale analytics (Big Data), real-time processing of information arriving from multiple sources (Fast Data) and the development of the applications that take advantage of these data capabilities. The result will be creation of new experiences and business models all done in a cloud portable manner. This is new for the industry. Pivotal aims to be the first "third generation platform".

How revolutionary is EMC ViPR for the software-defined storage platform? Is it available in Asia now? Is Asia ready for it? 

According to IDC, the digital universe will reach 40 zettabytes (ZB) by 2020, an amount that exceeds previous forecasts by 5 ZBs, resulting in a 50-fold growth from the beginning of 2010. It is expected that in the next seven years, the emerging markets will supplant the developed world as the main producer of the world's data. This means that businesses will have to deal with a lot of structured and unstructured data.


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