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Integration of social networking and M2M can be a main ingredient for Internet of Everything

Jack Loo | June 28, 2013
The relationship between the two services can become increasingly synergistic over the next five years: ABI Research

Is it possible to use Facebook as a dashboard of automation systems? The possibility of this happening is not too far away, according to ABI Research.

"Today, social M2M is about informational silo-busting in enterprises and novelty experiments in the consumer space, but the concept has enough potential to enable use cases that still seem futuristic," according to ABI Research practice director Dan Shey.

A new ABI Research study Convergence of Social Networking and M2M Services found that social network integration will add significant value to enterprises' M2M strategies in the coming years.

Initially, this trend will concern companies' internal social channels, such as Salesforce.com's Chatter, which is forecasted to be actively used by 60,000 enterprises at the end of 2013. Going forward, the emphasis will shift towards Facebook and other consumer-facing networks, which ABI Research forecasts to cover 2.9 billion users by end-2018.

"There's an intriguing intersection developing around social networks and M2M services. At this stage the activity is nascent, but over the next five years we expect the relationship between the two to become increasingly synergistic," said ABI Research senior analyst Aapo Markkanen.

"The innovations it results in will add a strong social ingredient to the decade's true megatrend: the Internet of Everything," said Markkanen.

The immediate form of this is the mixing of machine data with CRM processes. Salesforce.com has been notably active in this field, having already teamed up with M2M players Axeda and Digi International to provide such "social M2M" convergence.

 

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