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Insurance spin-out rides API-driven strategy

Clint Boulton | Feb. 9, 2017
Allstate’s Arity spin-out has embraced an analytics-based platform strategy similar to those used by the likes of Uber and Lyft.

arity driving behavior
Arity offers an SDK and APIs for a driving behavior service that lets insurers and other businesses capture data on drivers’ practices.

While only Allstate businesses, including Allstate Insurance, Esurance and Answer Financial currently use the Arity software and analytics, Phadnis says he anticipates commercial uptick will broaden outside the company this year.

Arity emerged from Allstate's technology department, where Phadnis began his career in 2004 and helped build some of the proprietary data and applications that support the new business entity. Phadnis says that Allstate has traditionally used APIs to connect with third-parties that relied on proprietary, point-to-point integrations. Such a one-off approach is antithetical in the platform era and wouldn't suffice for Arity, which can grow only by providing developers seamless access.

Accordingly, Arity's developer portal employs API management platform from Google's Apigee business, which enables developers to use APIs to securely share their data across applications and devices from third-parties. Phadnis says this partnership helped Arity avoid the friction of one-off integrations to get APIs to market more quickly -- another defining characteristic of the digital world.

"If we want to win in this business we have to be digital first and digital first requires us to expose our services this way because our customers want to curate and own those experiences," Phadnis says. "We're taking a proactive approach to realize that we need to be operating like a software technology business and Arity is central to that strategy here."


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