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Insights driven real-time collaboration

Matthew Wray, Communications Director, Avaya | Oct. 24, 2014
Matthew Wray of Avaya outlines the following key factors to driving productivity and business performance from the latest collaboration tools and techniques.

In a world where time often equates to opportunity costs, organisations and individuals are looking at quicker, shorter and sharper ways of deriving business insights. Fueled by high mobile penetration rates and accessibility to a myriad of mobile devices, enhanced mobility allows for more effective exchange of information through collaboration.

How can businesses collaborate more effectively in today's mobile world and what is the impact on corporate culture and work-life balance? Newer communication channels like social media and video collaboration are giving rise to more opportunities for live collaboration. Avaya recently conducted its first live TweetChat session in APAC to unearth pertinent insights from various stakeholders including analysts, bloggers, Avaya leaders and more.The dynamic session of questions and answers on Twittergave rise toenthusiastic exchanges of thoughts, perspectives and insightswithin the limits of 140 characters.

From the session, the following key factors to driving productivity and business performance from the latest collaboration tools and techniques were outlined:

Mobility is driving today's collaboration
From colleagues and employees within the organisation to your target audiences, the pervasiveness of technology means enhanced mobility for all. This new era of collaborationis changing the way we work, where we work from, and how we live our professional and personal lives. Barriers such as location will no longer be relevant to effective communication across teams.

Are you leveraging mobility and collaborating effectively within the team, with vendors, partners and stakeholders? For example, desktop and mobile video collaboration can reduce conference call duration as people are more focused. Collaboration applications can help drive this down the average time (28 percent) people spent on emails, and leave more time to do what matters.

Mobility in a business context needs to mirror the success seen in the consumer world — and that means more rapid deployment of applications, better federation across different platforms, being embedded into work processes to help simplify the user experience — and all delivered in a Cloud environment.

Collaboration is a culture in itself
The traditional 9 to 6 workplace has rapidly become a thing of the past — especially here in Asia — and collaboration has helped accelerate the change. Even so, allowing more flexibility in working hours and location is more prevalent in the US and Europe than in APAC, where cultural acceptance of remote working varies significantly by country.

Sometimes change is occasioned by outside events — SARS helped initiate a 'work from home' approach in Singapore, while Japan is introducing legislation to encourage home — working in the wake of the 2011 earthquake and tsunamis. The speed at which companies adopt a collaboration culture will impact their competitiveness in today's hyper-connected world. The ability to work from anywhere means effective collaboration tools can accelerate the time needed to achieve your daily goals, and free up time for family and friends. It's not about work-life balance anymore; work-life integration is today's reality. Our days are filled with work and life and we just need to get it all done - and now we can, from anywhere.

 

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