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Infor’s Chief Creative Officer has his eyes set on Singapore

Zafar Anjum | March 24, 2014
The global business software provider is in talks with Singapore EDB to set up a design-led software app development centre, says its CCO Marc Scibelli

Marc Scibelli

Marc Scibelli, CCO, Infor

How many IT services companies can boast of having their own Chief Creative Officer (CCO)?

Recently, at a roadshow in Singapore, Infor, a company that provides business application software introduced their CCO, Marc Scibelli, who is a winner of Pulitzer Prize for Information graphics.

Scibelli has oversight of Hook & Loop, Infor's creative design agency. Coming from a design background, Scibelli applies his design approach into the way Infor builds, markets and sells software.

A 17-year veteran of creative agencies, Scibelli has helped pioneer the "consumeristaion" of business software through a unique strategy partnering a creative agency with business software experts.

Based in Manhattan, New York, Scibelli leads a team of 80 design professionals, all of who come from outside of enterprise software background.

"The hope and dream is to develop a similar design team in Singapore for the Asia Pacific market," Scibelli told Computerworld Singapore. "We are in talks with Singapore Economic Development Board in this regard."

At Infor, Scibelli is part of the development team, and he has been involved in developing most of the applications at Infor.



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