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Infor targets growth in Singapore leveraging government’s PIC scheme

Zafar Anjum | March 24, 2014
The vendor helps businesses deliver greater ROI, says Infor’s Helen Masters

Helen Masters

Helen Masters, VP, sales, ASEAN, Infor

Although Infor's regional headquarters is in Singapore and it serves more than 750 customers in the island nation, the global vendor of business application software has not made much song and dance about its achievements in the market.

However, that is now changing for the US$2.8 billion company.

Recently, Infor organized a road show in the region including one in Singapore. At the event, the company highlighted its intention of leveraging Singapore Government's Productivity and Innovation Credit Grant to help companies here achiever greater return on investment (ROI) through deploying innovatively designed software for micro-verticals.

"In a mature market like Singapore, businesses are witnessing shorter technology refresh cycles due to accelerated technology cycles and cloud-based software and application delivery," said Helen Masters, VP, sales, ASEAN, Infor. "To remain agile to customer needs such as speed-to-market, CIOs and business leaders are reaching out to see how Infor solutions can help spur faster innovation and assist them in meeting new demands of their end users who require greater insights into their supplier and customer networks."

"In this respect, Infor is leveraging the Productivity and Innovation Credit Grant provided by the Singapore government to assist these businesses achieve a faster return-on-investment (ROI)," said Masters.

According to Masters, Singapore is the 2nd fastest-growing country for Infor in the ASEAN region. The company registered 55% YoY growth in Q3 of this FY. Most of the customers for Infor in Singapore belong to verticals such as fashion, high tech, manufacturing, and food and beverages.

Out of 70 net new customers in ASEAN in FY14 YTD, 17 customers came from Singapore, Masters said.

The company is also in talks with Singapore EDB to set up a design-led software app development centre, said its Chief Creative Officer Marc Scibelli. (Read the related story here: Special comments by Marc Scibelli)

 

 

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