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Increasing demand in Malaysia for collaboration systems: Avaya

AvantiKumar | Oct. 25, 2013
Included in new announcements by Avaya is IP Office 9, which is a comprehensive mid-market solution with the industry's smallest footprint, says Avaya’s Malaysia country director.

Rasidan - Avaya

Photo -  M Rasidan M Taher, Malaysia Country Director, Avaya.

Avaya has announced the availability of its new Avaya IP Office 9.0 suite as well as new advances to its Aura Collaboration Environment in Malaysia to meet growing demand among Malaysian companies, said the business collaboration solutions firm.

Avaya Malaysia country director M Rasidan M Taher said: "The roll-out of Avaya IP Office 9.0 is particularly exciting for us in Malaysia. We see a lot of opportunities in this growing market that makes up a majority of Malaysian companies."

"Market research shows 70 percent of mid-market companies are looking to invest in collaboration solutions to drive innovation and improve productivity," said Rasidan. "Mid-market companies want a full size mobile collaboration solution engineered for simplicity and just the right functionality. But at the same time, 58 percent cite cost as the top barrier to implementing IT priorities."

"Avaya IP Office was designed from the ground up for this segment to deliver lower total cost of ownership," he said, adding that the solution, which comprises new software and cloud-based services, set a new standard for simple, effective collaboration and communications.

Rasidan said that six years ago the company began a shift from a telecommunications company to a provider of mobile, open, scalable collaboration and communications solutions for companies of all sizes.

These new offerings are part of the RM6.3 billion (US$2 billion) investment in R&D made by Avaya during this time to reshape its portfolio for the future of collaboration, he said.

Cloud-based services

Using open platform technology in Avaya's solutions removed many of the barriers that slow business innovation, customer service and revenue generation and helps employees and partners to act as a team whether they are mobile or in the office, Rasidan said.

The new announcements include:

- Avaya Aura Collaboration Environment is an all-new software platform that allows for easier embedding of collaboration and communications capabilities into business applications, making it possible to quickly develop creative new ways of doing business.

- Avaya IP Office 9.0 now offers increased scale, flexible deployment options, simplified management, and support for enterprise branch deployments. Avaya IP Office software extends Avaya innovation to the mid-market, delivering a seamless collaboration experience across voice, video, and mobility for up to 2000 users for the first time.

He said other advances to Avaya Aura, which is the engine behind enterprise communications and collaboration, is it now supports both cloud and virtualised environments.

"Today, teams are located all over the globe, trying to work on a variety of devices as they move between meetings or connecting flights," said Avaya president and chief executive officer, Kevin Kennedy.

"It has never been harder to physically come together, and at the same time expectations have never been higher," said Kennedy. "Avaya's simple, intuitive software and cloud-based services are designed to be effective, efficient and transparent so people can focus on the task at hand and not the barriers that are too often present in today's business technology."

Photo - Kevin Kennedy, CEO and president, Avaya



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