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iM4u’s gaming app to help tackle obesity in Malaysia

AvantiKumar | Nov. 5, 2014
Walk-A-Win founder Dr M S Bavan announces 'the world’s first-of-its-kind fitness and nutritional mobile application.'

iM4U  

Photo -  (From left) Azlan Rudy Malik, CEO iM4U; Norita Jaafar, COO, MaGIC; Datuk Mah Siew Keong, Minister, PM's Department; and Dr M S Bavan, Founder & Chairman Walk-A-Win.



Malaysian youth volunteer community iM4U has launched a real-time gaming fitness and nutritional mobile application in collaboration with the Malaysian Association of Telehealth and its member company Rekaplus Diversified.

During the launch at Malaysian Global Innovation & Creativity Centre (MaGIC), Walk-A-Win founder and chairman, Dr M S Bavan said, "This first-of-its-kind in the world app has been created to encourage Malaysians in particular youth and women; to lead a healthy lifestyle in a unique and fun manner."

As of 2014, 49 percent of women and 44 percent of men in this country were found to be obese, he said. "The app will help to increase physical activity and battle obesity."

The event, which was officiated by Datuk Mah Siew Keong, minister in the Prime Minister's Department, included about 200 iM4U volunteers took their first steps towards a healthy lifestyle. Norita Jaafar, chief operating officer of MaGIC  [an MDeC initiative] also have a keynote speech.

iM4U chief executive officer Azlan Rudy Malik said that the new solution's primary goal was to "support healthy living among Malaysians by encouraging people to move and walk, the app provides gaming strategy and real time incentives for healthy living."

"We at iM4U always advocate new and innovative ways to get healthy particularly through the usage of apps that are appealing to the youth of Malaysia. We are in full support of Walk-A-Win as 200 of our volunteers are here today to test the Walk-A-Win app themselves," said Azlan.

Based on a new concept of fusing health and entertainment, the objectives of the app, which is available for Android and iOS devices, include:

  • To transform physical activity into an entertaining and incentivizing activity for all age groups in Malaysia
  • To eradicate occurrence of non-communicable diseases by increasing physical activity involvement in Malaysia
  • To become a precursor for environmental protection and reduction in carbon emission in Malaysia

The app uses a contest narrative with a predetermined number of steps and rewards, which can be redeemed in the reward gallery.

iM4U's Azlan said a memorandum has also been signed with Rekaplus Diversified to work together on increasing awareness of the benefits from healthy living.

 

 

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