The ICT spending of the Asia Pacific excluding Japan (APeJ) region in 2014 is projected to grow by around nine percent, according to IDC's latest report. The growth is expected to be driven by large markets, such as China, and emerging markets including India and Indonesia.
According to Claus Mortensen, principal for Emerging Technology Research at IDC Asia/Pacific, the 3rd platform (consisting of big data, cloud, mobility and social) will have a huge impact on how IT is adopted in 2014. The 3rd platform technologies will revolutionise the areas of software, communications, hardware and even services, he added.
The report, titled "IDC Asia/Pacific (excluding Japan) ICT 2014 Top 10 Predictions", draws upon the latest IDC research and internal brainstorming sessions among IDC's regional and country analysts. Following are the trends that IDC believes will have big commercial impact on the APeJ ICT market.
1.CYOD will replace BYOD
While the Bring Your Own Device (BYOD) model enables employees to be mobile, it poses security problems, such as loss of sensitive information, to the enterprise. IDC predicts that organisations evaluating mobility strategically will thus look to Choose Your Own Device (CYOD), where eligible users will be given a choice of devices that they can use for work, as the main adoption model in 2014. With CYOD, management and security can be standardised and guaranteed, and business processes can be mobilised.
2.One-to-one marketing will be redefined to become socially and contextually aware
As big data and analytics, cloud, mobility, and social come together in an unprecedented way to create entirely new business value solutions and change the technology field, they are enabling intelligent solutions and innovations that drive significant change. IDC forecasts that 2014 will be the foundation year where these methodologies and tools will be introduced in APeJ and used to redefine personalised marketing.
3.Geolocation data will help organisations' improve their relationship with customers
Many organisations in APeJ will have access to or the ability to analyse consumer geolocation for the first time in 2014, according to IDC. As geolocation can enrich other forms of data and provide information on a customer's behavior and habit, organisations can use the information to create opportunities to engage their customers as individuals. It is also projected that organisations will be creating applications that request legal permission from customers to collect and sell their behavior information, thereby building a positive relationship with their customers.
4. Big Data as-a-Service (BDaaS) will make its entrance
Big Data as-a-Service (BDaaS) is an integration of four key offerings: non-transactional data (sensor readings, clickstream data, video, social interaction); data storage services with adequate availability zones or clusters; compute resources offered by the same cloud provider that hosts the data storage; and analytic tools and products, or industry-specific applications, running on the same cloud services as the compute resources. IDC expects that in Australia and Singapore, just enough of the four key offerings will come together to allow more agile organisations to leverage BDaaS, and take those initiatives to production.
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