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IDC: AP’s mobile industry to adapt to the needs of connected consumers in 2014

Nurdianah Md Nur | Dec. 12, 2013
The demands of connected consumers will drive the growth of the mobility market in the region.

5. Innovative two-sided business models will be created to generate future revenue streams for mobile operators
As network traffic increases due to the rise of smartphone penetration, operators will need to upgrade their network capacity. However, operators in developing markets are unable to increase their investment due to the low customer ARPUs (average revenue per user). Operators must thus identify two-sided business models where revenues can be generated by either the content providers, device manufacturers or other parties. For instance, operators could work with video content owner and device manufacturer to create a TV alternative in countries like China where considerably more people watch online video content than broadcast TV. 

6. Tablets will replace laptops in the enterprise
IDC forecasts that organisations across the region will start to replace their notebook fleet with tablets and convertibles running on Windows 8.1 that are inexpensive and provides high performance. Factors driving this change include Window XP nearing end-of-life, application and security interoperability with Windows-based tablets, the ability to leverage existing end-point management solutions and processes, and price.

7. Asian ODMs to venture out
Over the years, many local Original Device Manufacturers (ODM) have gained similar brand recognition as global brands in their home countries. For instance, Xioami and Micromax are as popular as Apple and Samsung in China and India respectively. IDC expects local ODMs to venture into other markets in the region in 2014. Global brands, such as Huawei, ZTE and Lenovo, will increase their efforts to gain more international recognition too.

8. xCommerce boom to cause the emergence of new consumption models and industries
As consumers are spending more time on their mobile phones than on PCs, most eCommerce providers will leverage this trend by expanding their capabilities for mobile shopping in 2014. IDC expects many types of mobile app providers to incorporate commerce functions in 2014, ranging from communications to social networking to gaming apps and more focused mCommerce apps. This, in turn, may help topple the dominance or near-monopolies of existing eCommerce players.

9. A new wave of business disruption will emerge as technology and web-based giants move into adjacent business areas
Telcos, web giants and Over-the-Top providers (OTTPs) are expected the first tentative steps towards capturing new types of business opportunities the ICT market in 2014 to become "service provider of the future."

10. Operators will be taking a cautious approach to monetise big data
Operators have always been leveraging big data solutions to drive operational efficiencies,  support decision making processes, and to create more comprehensive customer profiles by analysing both internally and externally captured data. Even though operators can sell this data for mobile advertising initiatives, IDC expects operators to shy away from doing so due to the uncertainty over government regulations on data privacy and the risk of customer backlash.


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