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IDC: AP’s mobile industry to adapt to the needs of connected consumers in 2014

Nurdianah Md Nur | Dec. 12, 2013
The demands of connected consumers will drive the growth of the mobility market in the region.

The Asia Pacific mobility market will continue experiencing strong growth in 2014 as companies across the mobility ecosystem adapt to meet the demands of the connected consumers, predicted IDC.

According to IDC, there were more consumers in China watching videos online than those watching the television. A number of leading eCommerce vendors in ASEAN also reported that 20 to 40 percent of their transactions were coming from mobile devices. "Companies that target these consumers thus need to adapt their business models to meet the changing user preferences or risk getting left behind," said Charles Reed Anderson, head of telecoms and mobility at IDC Asia/Pacific.  

Drawing from the latest IDC research and internal brainstorming sessions amongst IDC's regional and country analysts, the following are the top 10 mobility predictions for the Asia Pacific region in 2014.

1. CYOD to replace BYOD
To overcome the security issues plaguing the Bring Your Own Device (BYOD) trend, organisations will instead adopt the Choose Your Own Device (CYOD) model. In the CYOD model, eligible users will be given a choice of devices that they can use for work. By doing so, management and security can be standardised and guaranteed, and business processes can be mobilised.

2. Internet of Things (IoT) will revolutionise products and business models
The Asia Pacific region is expected to reap more benefit more from IoT in 2014, with the groundwork being laid to change the way cities function, industries operate, companies compete, employees work and consumers live. However, IDC expects new IoT application vendors and analytics companies, instead of traditional vendors, to create the solutions that change the way we work and live. 

3. Customer first, mobile first strategies to emerge to target the connected consumers
Consumers in the region are increasingly accessing the internet via their mobile devices instead of the PCs. Organisations will thus need to start making mobility as their core strategy when it comes to interacting with their employees, partners or customers.  As this transition will take time to evolve, it will create market opportunities for companies to address the under-served mobile customers in selected industries such as financial services and retail.

4. An appcessory market will emerge to develop solutions that extend the usability of consumer wearables
An appcessory market is expected to emerge in 2014 to complement the consumer wearables that were introduced this year. Research and development (R&D) communities as well as application hubs will be created to help developers extend the usability of the wearable devices. They will do so by leveraging the data they capture to drive mobile advertising and xCommerce opportunities as well as by developing vertical-specific industry solutions.


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