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IDC announces predictions for telecom industry for 2015

Nurdianah Md Nur | Nov. 10, 2014
The market research company forecasts that telcos will rely more on analytics, adopt network virtualisation, as well as enter the MSSP 3.0 space, API business and mobile advertising.

9. Mobile commerce will thrive in Asia Pacific
IDC forecasts that nearly 750 million smartphones will be shipped to the Asia Pacific excluding Japan region by 2014. This presents telcos with an opportunity to tap on mobile commerce. Kehoe advised telcos to do so by engaging the ecosystem and building the right platforms. For instance, telcos can allow customers to pay for their mobile purchases, such as songs or e-books, via their phone bills instead of credit card.

10. Mobile wallet adoption will accelerate
In line with the previous prediction, telcos should leverage the increasing use of mobile phones to offer value added services in the form of mobile wallets. Mobile wallets should not only enable payments but also other services such remittance and loans, advised Kehoe.  However, he did highlight the need to consider security issues surrounding customer data before offering such mobile wallet services.

As enterprises become more reliant on connectivity and networks, it presents a significant opportunity for telcos to meet those needs, said Sandra Ng, group vice president of IDC Asia Pacific's practice group. 


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